The search for vineyards of special provenance began in the mid ’90s when Scott Ireland settled in the Geelong region.  Keen to work with excellent vineyards west and south of Melbourne, it didn’t take long for him to realise that a great prospect existed.  An opportunity to bring under the one umbrella, a patchwork quilt of vineyards where the match of grape variety to vineyard site produced great fruit.  Provenance Wines was born, the name chosen in recognition of the source vineyards from throughout South-West Victoria. 
In 2016, exactly two decades after Scott Ireland and Jen Lilburn established Provenance Wines in Geelong, Scott’s long-term associate winemaker Sam Vogel stepped up to join the business as a partner. In July 2024, Sam became the sole owner.