Growing Wine Tourism Workshops

The ‘Growing Wine Tourism’ program is for wine businesses looking to develop their wine tourism experiences for the inbound tourism market.

About this Event:

Wine Australia has partnered with the Australian Tourism Export Council (ATEC) to deliver the program in conjunction with Fastrak Asian Solutions and Wine Tourism Australia, as part of the Australian Government’s $50 million Export and Regional Wine Support Package. The focus of the partnership is to deliver practical and hands-on skills development workshops that apply a strategic approach to developing wine tourism products and services. The workshops and webinars will arm wine businesses with tools, case studies and market insights to help them capitalise on the growing visitor economy.

The program comprises three modules:

• Module 1: Laying the foundations

• Module 2: Setting up your tourism experiences

• Module 3: Securing inbound business

The modules are delivered via two-day workshops (covering all three modules) and 90-minute webinars (covering 1/2 a module at a time).

For registration enquiries, please email [email protected]

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